How do you market your business? Are you doing the hope-and-pray method of marketing? Did you put up your sign, turn on the open for business sign, hand out your business cards, maybe put up a website, and then hope and pray that someone comes in or will do business with you?
So you do all those things, and then what?
Maybe new clients and business come, maybe they don’t. That’s not effective. And unless you’re Coca Cola, Nike, HP, or a company like that, you probably don’t have millions of dollars to invest in your marketing campaigns to compete with big businesses like that.
So what do you do?
Have you tried using direct response marketing?
Direct response marketing uses similar strategies and techniques, but in such a way that you get more bang for our buck.
Direct response marketing has two advantages. The first advantage to direct response marketing is that it’s actionable.
What’s your goal when you market your business?
You want to get your prospects up, off the couch, to stop watching TV, and to come to you, or to call you, to visit your site, or to take some action. So direct response marketing is going to give your clients something to do that increases commitment and involvement with your company, increases the bond between you and them, and it increases the chance they are going to do business with you.
For example, if you send an email, or something in the mail, and you ask the recipient to go to your website, to give you a call, or to bring in a coupon, you’re asking them to take an action, to do something when they receive your marketing material.
The other big advantage to direct response marketing is that it’s measureable.
How do you know your marketing is working? You measure the results.
Unless you can recall every person you handed a business card to, or know who passed by your store and saw the open sign, you really can’t measure those forms of advertising.Direct response marketing is measureable because when you send out your email, or your regular mail, and it gives them an action to take, like going to your website, you can now monitor it. You’re just measuring the traffic that comes to a certain website. By giving every audience you market to a different URL or website address to go to, you can easily measure every campaign you run and know the results of each one.
What that allows you to do, is see exactly how many of the people from that campaign or that list received your piece and followed through. It’s measureable.
And now that you have something measureable you can determine where your marketing dollars are working best.
These are some of the biggest advantages to using direct response marketing in your business. And if you’re not already using direct response marketing, it’s time to put it into action for your business.
Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.
As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others.
Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.