How Digital Business Card Printing Is Different From Offset Printing ?

Being a professional person you must be meeting lots of people every day, but among all of them how many people do you remember for long time. If someone asks this question from you, then obviously your answer will be limited only to few numbers, this is mainly because of we remember only things in mind which attract us at first instance.

In other words, you can also say that because as you felt that you remembered some of those persons only because of your personal interests as you find them capable of helping you in achieving your objective or satisfying your different needs.

The same principle applies in corporate world, where you can plethora of manufacturers producing same kind of products or service providers offering same type of services to their clients that it sometimes becomes difficult for original users to trust on any of them.

Therefore, when it comes to promoting business in market it is an attempt of every manufacturer to promote his business in some extra ordinary way it leaves an unforgettable impact on the minds of its actual and prospective users.

Use of business cards as source of business promotion has been in practice from many decades and still this method is highly preferred by all business operators and even by layman. While attaining any conference, meeting or seminar you would have noticed business executives and business owners sharing their business cards with each other for future reference.

Similarly, while sitting in a café or shopping in mall you would have met various executives from different organizations promoting their products and sharing their business cards with visitors for using their products and services at the time of requirement in future.

Simply, it can be said that the main objective of a business card is to keep the memory of your activities fresh in the minds of actual users at a token. Going through this factor, it can be said that business card constitutes an integral part of promotional strategy in the world of business.

But, sharing a business card with actual customers or even with people of business world is not an assurance that it will deliver you huge returns on your investment. Because, as mentioned above during your day to day activities you meet lots of persons and it is quite possible that all of them would have shared their business card with you.

Then, what is the factor in these business cards shared by different persons, which will compel you to remember them in future, whereas all of them are offering same kind of products and services to you. It is here, where the role of business card comes in front. You will agree that the first impression is the last impression and the same thought works here, when it comes to printing of business cards.

Days have gone back printing business cards were printed by using offset printing technology. The procedure involved around the use of aluminum plates for transferring the images on a rubber blanket and the rolling out that image on a paper sheet. As the process doesn’t involve the transmission of ink directly on the paper it is known as offset printing.

This method of printing was beneficial when large copies of any document are required for sharing among the masses, offering eye catching, clean and professional touch to the print. But, the major drawback of cards printed by this procedure was that they could not survive for long time. The paper on which these cards were developed used to get damaged after sometime due to weather.

Anyhow, even if it survived for long time the ink started fading and sometimes even it became difficult for the person to read the content mentioned on it.

Instead of plates digital printing involves the use of computer and software which is supported with appropriate graphics, and instead of plates it makes use of laser printer with supportive ink which doesn’t spoil easily despite of getting wet in water.

Moreover, the paper used for printing these cards is of high quality and coated with ultra-violet coat that is helpful in protecting it from any kind of damage.

Other major benefits of digital business cards printing can be summarized as follows:

1. Cost effective

2. Less laborious as compared to offset printing;

3. Durable

4. More impressive and

5. Varied data capability ( facilitates you to mention your all details like name, address, contact details etc in clearer way).