Obviously, you want search engines understand and index the structure of your site. The best way to accomplish this is by getting as many inbound links as possible from related quality sites or pages. During the link building process, you must always try to mix up your anchor text and your web site descriptions. You do not want the search engines to see that you are creating the inbound links, so confirm that there is no easily identifiable unnatural pattern. Now let’s assume that you have created your web site, identified your keywords and optimized your page structure. The next step is actively promoting your web site on the Internet.
Search Engines Submission
A common big mistake that webmasters usually do is this: They spend a lot of time and money for software or services in order to submit their web site to many (hundreds or thousands) search engines. Finally, all of them realize that this process is a waste of time and money. As an alternative, you can spend your time much more productively by getting links to your site. Creating inbound links from trustworthy recourses is the most effective way to improve your rankings.
How To Get Your First Links Free
So let’s discuss a few possible methods that you can use in order to get those important first links and get your site indexed. This is usually the most difficult task for a new web site. If the Webmaster of another web site realizes that your web site’s Page Ranking is 0, he will not be interested in exchanging links, because he has nothing to gain. The situation is a little odd. Nobody wants to link to you because you have low PR, but to get a good PR you need inbound links! It’s difficult, but if you have passion and creativity soon enough you will start to see results after all Rome wasn’t built in one day!
What I do first, is go to Yahoo and Google, type in the keywords that I use for my web site and then start contacting the Webmasters in the top 30 or 40 results. Usually I am writing them an appealing email where I explain why it will be very beneficial for both sites a link exchange. Avoid sending junk link exchange requests, for example something that sounds like “I created a link to your site so please link to my site”. Always try to remain personal in the link request e-mails. Phycology here plays a very significant role. Furthermore, sometimes I become more aggressive and this might mean telephoning to the Webmaster. Never forget the gold rule when looking for inbound links: Try to get links from relevant topic sites. If you sell car accessories, search engines will not appreciate at all a link from a pharmaceutical company.
A common technique of receiving inbound links is to create link exchanges with other sites; this procedure is called reciprocal linking. Also, if you or your friends own any other relevant content sites, start interlinking them immediately!
If you see that all the above technics are not good enough there is another alternative…
Buying Links
They say that money buys everything in this world and yes, this also includes inbound links. It is possible but you must be extremely cautious when using link broking services. Before buying any links from anywhere, you must examine thoroughly the following factors:
1. What it the subject of the company that provides the link? Is it a highly monetized market such as gambling or nonprofit .edu organization? Obviously, the second is better.
2. How many links from unique C-class IP addresses does it have? Does it have any .edus or .govs domains linking to it?
3. Is the topic of the site that provides the link relevant? All the other sites that this site is related to are moving also around the same subject matter?
4. How many additional outbound links, the page that provides the link contains? Lower the better.
5. Can you include your preferred keyword(s) in the anchor text? How many characters for anchor and description text do you get? Higher is better.
6. What is the age of the site? Because Google is primarily focused on site age, an old domain is more trustworthy than a new one.
7. How many pages will the link be placed on?
8. Do you think this link will pass highly regarded power to your site? The answer to the last question needs a lot of experience, but sooner or later, trials and errors will provide you the answers you seek for. Just never give up, passion is everything. Successful is the person that is not disappointed much from failures.
I hope this article will help you get started with your on-line business promotion.

Author's Bio: 

Manolis Skoras has highly developed technical skills in problem identification and implementation of effective IT solutions. Comfortable with analyzing and understanding complex network and system environments, working under time pressure and with a proven track record in IT Consulting, IT Training, IT Project Management. Delivered more than 10.000 technical training hours. CCNA Exam Answers