Are you vanilla? Do you just blend in with the crowd? Are you just one of many doing the same thing over and over again?
Or do you stand out? Do you have something that really grabs people’s attention? Do you wow people?
Sometimes it’s the silly stuff that will make you stand out, but it doesn’t always have to be that. You don’t have to dress up in a superhero suit to get noticed. It will get attention though! It is different!
What can you do that’s a little different? Maybe it’s just an attire thing. Maybe you have a signature shoe or a particular color you always wear – it could be a variety of things. Have some fun with things and see what fits for you and what feels comfortable, but you have to find unique ways to stand out in your business so people remember you.
What are you doing in your marketing and your business to stand out?
When you send mail, do send it in just plain white envelopes? That’s not very exciting.
Are you willing to and do you do some wild and crazy things? Do things that reflect your personality and that work inside your brand and your business.
You don’t always have to be the serious business person. You can have fun in your business. People like to do business with people they can have fun with, and laugh with, as well as learn from. There is a serious side, but why not have both? Life is too short not to.
What is it that you’re doing that astonishes people? Stand out.
Make people say, “Wow! I want to do business with them because they’re the only one who…”, “I want to do business with them.”, “I want to go to that event because I’m going to meet a celebrity or I’m going to have this great private dinner.”
Do special things, not only so that you stand out, but so your clients will have experiences they can’t get from anybody else. Think about how you can do that in your business.
It only takes a little imagination to stand out a little more than your competitor, but what you gain from doing it can last for years to come.
More than ever, today, people want to have fun while they learn, they want to feel like they can relate to you and when you stand out from the crowd and make yourself easier to find, you will attract the right people to you easier and much faster.
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.