Digital Marketing Trends For 2020

With the new year fast nearing, it’s essential to begin planning for the next year of business. Now more than before, it’s crucial to stay over top of trends to be ahead of the competition. This list observes every digital marketing trend which you need to have your eagle eye on and to consider for your marketing campaigns in 2020.

Video

In the upcoming year, it is going to be crucial to ensure that your digital campaign involves video. Where Youtube being the second most visited site over the web, and additional minutes being watched more than ever, being on board with this upward trend becomes a big role of digital marketing in 2020.

It has been forecasted that video is going to engross 82% of all traffic by 2022, approximately 3 trillion minutes of video being watched monthly. Concentrating overbuilding organic video content is important to drive SEO performance too. As well as video be found on Youtube itself, and also in Google searches! Focus on involving videos on your landing pages to support visually define your written content, better communicating your audience in the process. Putting out this kind of visual content will be of great help as it can be shared within many different platforms to engage and reach an even wider audience.

Moreover, you can market yourself utilizing your videos, but you can fully exploit the ad space which video streaming sites can offer. However, 78% of people watching online videos weekly where 55% view online videos daily – why don't we make the most of the ad space which businesses like youtube is providing?

Zero-click searches

A study carried out by Sparktoro recently, where we found that very few of all Google searches now result in a click. This can be due to the maximized amounts of Google’s featured snippets, creating it much simpler to find the solutions to your query without ever to click onto a website and search throughout the content. The main example of this is through live sports scores, hotel reviews, flight information, restaurant recipes , and reviews. So this means in the upcoming year only since your traffic may drop slightly, don’t bother, consider focusing on your SERP visibility and traffic too.

UX as a key component of SEO

With Google becoming much clever throughout artificial intelligence-dependent algorithms where old school SEO is becoming a thing of the past. No longer is it a situation of turning page metadata and including more content. There are Google submitted patents in a position that utilize user engagement signals, like time on a page and user click-through rates which are utilized as ranking factors.

What does this mean for your business?

Ensure you have an intimate working relationship with the development and design team to assemble your page for optimal UX (user experience). It’s also an effective idea to start calculating advanced UX signals in Google Analytics, like bounce rate and average session duration to get the best idea of user behaviour. You can even utilise custom Javascript events to measure single element (button) engagement, content consumption depth, rage clicking (3 clicks in 1 second). These insights will permit you to know what is being favorably consumed over your landing pages, and make best-informed structural changes to develop engagement rates.

Diversification of traditional PPC spend

With the huge variety of methods and sites that you are able to market through, yet it’s worthwhile not going full steam through one method and ensuring that you share your resources to view what is most effective. Why not check out a ‘test and learn’ budget? This allows you to be alert and change the way you are marketing as trends change. A great instance of this most recently is now being able to place ad spend towards sites like Pinterest and Reddit. Marketing is everything about experimentation, finding what works best for your business.

Social media stories

First, if all it was Snapchat, but now they are everywhere. Stories did take social media by storm this year, with the launching of Instagram, Youtube and Facebook it’s accessed you to:-

Show off little updates daily
Restricted time offers
Interact with followers
Maximise traffic to your web page
Approach younger audiences
Get a cost-effective ad solution

By introducing limited offers on your story, you can offer your audience FOMO (Fear of missing out), and maximise your conversion rate. Also, the utilize of polls over social media stories access you to view what your consumers are desiring and could create hype across an event. Make much of those interactive features over social media.

Micromoments

Micro-moments are all about proving the user what they want in the moment a desire to do, go, understand or purchase basis. With 2020 being the year about 5G where most of us on our phones than before, the necessity for details ‘in the moment’ will only increase. So why does it matter for your business? It’s your job to focus on offering the details that users need when they need it, as quickly as possible.

ITP (intelligent tracking prevention)

With the Facebook scandal of 2019, online privacy and security do become a big concern to many of us. Earlier this year, Apple launched ITP 2.1-2.3, crucially limiting the utilization of Google analytics. You can no more track users’ activity over domains and within visits more than a day separately, it could reports traffic still yet the original source can be categorized inaccurately as direct as against paid or organic. ITP has very notable implications for web analytics, and even breaks user tracking in some main ways:

Any cookie that is set by the browser will be removed after 7 days (ITP 2.1)

Any cookie that is set by the browser, following the user has come from a cross-domain link, removed after one day (ITP 2.2)

Local storage (a loophole for ITP 2.1/2.2) that j set when the user approaches from a cross-domain link is deleted after 7 days of inactivity (ITP 2.3)

This trend can be expected to carry on throughout 2020 with Firefox and Chrome also following suit and maximising their privacy features.

Voice and visual search monetisation

Voice assistants have been a huge trend this year. The utilization of the Facebook messenger, Google nest and Amazon’s Alexa has increased considerably, and it is forecasted that around the course of 2020 the count of users will increase to more than four billion. In the Marketing world, we are already approaching a stage where these assistants will begin to be legalized by the utilisation of voice ads.

Visual search platforms like Pinterest have viewed a heavy traffic growth from 250 million monthly active users to 291 million. The ablity to shop and search visually is a fresh change for many consumers as they can easily discover products to what they like, supporting users to find new brands, and better convert from the platform.

Interactive content

Interactive content is positioned to become gigantic in 2020, so how well are you going to make the much of it? There are several ways to make your content interactions, from easy online quizzes along with polls up to full-size projects by AR/VR/360 Video. A excellent free feature you could do over your social media is the utilization of shoppable ads, by possessing these adverts you will easily change a click throughout a sale cause it takes your consumer straight to your products with easiness.

Shifting towards PPC automation

One of the best 2019’s biggest trends is automation, where in 2020 this is going to continue. PPC is now offered to be hugely automated but involvement can be supported to include value into smart audience targeting. and intelligent budget diversification. Basically, poor data will result in poor decision creating, utilising as much first-party data like possible will drive the performance of any automated bidding platform. Enlarge audience targeting has started rolling out in Google's affinity audiences for seasonal and search event audiences – anticipate more advanced audience targeting choices in 2020 as vital platforms carry on to compete for advertising spend.

Allow our digital marketing team to support you out and create the majority of the marketing trends going forward! You can always book a free consultation with us here.