The Audi automobile business started in 1909 founded by August Horch in Germany. He named the firm "Horch" right after his last name; nonetheless, he was forced out of his private firm in the identical year. However, that did not stop him from starting his very own firm even if it meant utilizing his old company's identify. His former partners, nevertheless, did not like the idea of Horch using his former company's title and filed a trademark infringement lawsuit against him. His former partners won in the case and Horch was forced to develop a whole new title for his new business.

He held an appointment with his trusted business friends Paul and Franz Fikentscher at Franz's apartment to discuss a brand new title for the company with Franz's son just in the next room. The son suggested the name Audi which was Latin for Hear which in German was Horch. All members in the group liked the suggestion and chose to use it because the company's new title.

In 1932, Audi ultimately merged with Horch, the founder's former company, DKW autos and Wanderer cars to form Vehicle Union. This merger led to its four cylinder badge which represents the four brands. During these times, the badge was only made use of in Vehicle Union's race vehicles, but right now, it truly is additional widely known as the Audi badge.

In the course of World War II, production came to a halt as being the factories have been utilized by the military but briefly after the war, the firm was in a position to collect their enterprise. And by 1949, the new Car Union was released at Ingolstadt, Bavaria. Almost a decade after, the firm experienced fortunately gotten the attention of a wealthy investor, Daimler-Benz, who helped from the construction of a whole new car or truck plant and in the end become the new owner of Car Union. Below its new ownership, the company was renamed simply as Audi.

In 1964, the Volkswagen group acquired 50% of the company and in the end purchased the Ingolstadt plant totally making Audi a subsidiary with the Volkswagen group.

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