Personal branding is more than just what you do – it is about what is uniquely you and what sets you apart from everyone else.
So why do you need a Personal Band?
A strong Personal Brand can help you to get more customers, develop your career or just better represent yourself on social networking sites.
1. Document the specific problems you want to solve and for whom and what results you want to see.
2. Consider what really motivates you to do what you do and what do you never get tired of talking about? – write down everything you can think of.
3. Know what your purpose is and the vision you have of your achievements.
4. Recognise your strengths and what makes you memorable. Again, write down everything that comes to mind and even ask friends or colleagues to tell you what they believe your strengths are and see if there is any overlap.
5. Now you need to re-read everything you have written in your answers to 1-4 above and come up with a couple of sentences which really sum you up what is unique about you and what you do. Don’t expect to come up with a great statement first time – it will take time so play around with it until you come up with something that you feel comfortable with.
6. Use this statement repeatedly in your marketing material and social networking – by being consistent, you will be more successful.
7. Live your Personal Brand consistently in everything that you do and you will build up trust from people who will want to employ you or do business with you.
“Find your style, build your brand and boldly express yourself through your brand. It’s powerful and it makes you memorable”.
Anne Galloway is the founder of Power-to-Change. She is a Certified Coachand an Associate Member of the Association for Coaching (International. She specialises in career and small business coaching.
Anne's aim is to inspire people to put the fun and passion back into their working week whether they are small business owners who want to dramatically increase their profits, improve their performance and get more time back for themselves; or people who believe that their job is killing their soul and want help to find a career that they enjoy and are passionate about or require guidence on how to sell themselves confidently on a CV or at interviews.