They used to say that a prospect needs to see your offer 7 times before they make a purchase. I’ve read recently that the number has gone up to 12.
My mentor Chet Holmes, author of Ultimate Sales Machine taught that the average person sees 5,000 commercial messages a day during the 90s and now that number is nearly 30,000. Think about all of the emails, tv ads, FB ads, adwords, phone calls, newspaper ads, and radio spots you are bombarded with on a daily basis.
Let me ask you. How many ways are you interacting with your audience?
The more ways you’ve got, the higher the odds of them buying.
Here are 7 ways to add
an extra layer of communication between you and your people.
1. Facebook
Which includes Messenger, FB Live, and FB Groups. Important Warning: The primary problem with any of these is that you don’t own them. Facebook™ does. You can lose anything tied to Facebook™ with zero warning or notice, so make sure you have alternative methods of reaching anyone attached to Facebook based assets.
2. Publicity
Write articles and send press releases to industry publications and blogs. Find out which magazines and trade journals your customers read. You can also buy advertising using remnant space so that it’s much cheaper. Sites like Press Release Pricing - PRLeap (changio.net)
3. LINKEDIN Search for your prospect on Linkedin and send them a message
LinkedIn now has over 722+ million members and has officially passed the half-billion user mark since 2002.
4. Postcards Very cheap to mail and has high readership rate. Postcards will allow you to stand out since most of your competition won’t think to use direct mail to follow up.
5. YOUTUBE See if they have a Youtube channel then hire a VA or use automation software
like Autotube to post relevant comments on their new videos. Statistically, the largest streaming video website in the world, YouTube is now used by over 2 billion internet users every month which is around one-third of all people currently using the internet. YouTube has local versions in over 100 countries and 80 languages.
6. Push Messaging
How many times have you been asked if you would allow “notifications” when you visit a new website? Push notifications are simply another way to reach out to your audience. It’s done through a web browser as a tiny pop up window any time you want to send one out. Use it to send out content as well as any promos you run. Extra clicks will always mean more money.
7.SMS/TEXT
Most people don’t like giving out their cell phone number, but some will if they’re very interested in what you’re doing. Add it as an optional third section in addition to “email” and “name” on your landing pages.
Make sure you send out content along with any offers you want to send.
Robert Smith is president of Robert Smith Communications, a marketing and PR firm serving multi million dollar and billion dollar companies.
They used to say that a prospect needs to see your offer 7 times before they make a purchase. I’ve read recently that the number has gone up to 12.My mentor Chet Holmes, author of Ultimate Sales Machine taught that the average person sees 5,000 commercial messages a day during the 90s and now that number is nearly 30,000. Think about all of the emails, tv ads, FB ads, adwords, phone calls, newspaper ads, and radio spots you are bombarded with on a daily basis.