Brand advocacy is all about your brand lovers introducing your products and services to new customers efficaciously acquiring new customers and boosting your sales. Working towards brand advocacy can actually cut out on a business’s marketing expenses and still boost revenues like never before. Here are a few effective tips to boost brand advocacy:
Identify the most appropriate social media channel:
Firstly, you need to identify the social media platforms used by your targeted audience. Once you’ve determined, you must then leverage them to engage with the customers and respond with resources skilled at answering queries and complaints at any time and at any channel.
Leverage your differentiative advocacy driver:
Being a business owner, you know all of your products and services very well. You are aware of that one particular thing that differentiates your brand from your competitors. You can use it as your advocacy strength. Once you determine your advocacy strength, you can then emphasize it so as to make the most out of it.
Communicate to instill a sense of credibility:
Communication on social media platforms is all about highlighting your brand’s values, personality, and culture so as to develop trust within your target audience. As a matter of fact, people reaching out to you on social media expect ‘instant’ communication and ‘instant’ results. So, it becomes your duty to employ the most efficacious strategies to handle complaints on various social channels and eventually solve their issues.
Make use of product features:
Product features are referred to as the characteristics of your product that describe its appearance, components, and capabilities. These are highly capable of creating brand advocates, so, the brands should focus on this area while designing global advocacy programs.
Show gratitude :
Customers love it when they are valued and appreciated. So, you should never miss a chance of showing your gratitude towards your customers so as to gain a true edge over the competition and to keep customers happy. This can be done by commenting, acknowledging their messages, sending personalized vouchers and discount codes on their favorite items.
Source: http://www.livechatagent.com/strategies-boost-brand-advocacy/
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