When used correctly, search engine optimization is a powerful tool in boosting your site’s web ranking. That’s why it is so important that content writers for digital marketing develop a proper understanding of this tool.
You also need to keep in mind that tips and tricks that worked back in 2007 aren’t going to work a decade later.Here are some commonly made mistakes that content marketers need to avoid.
Centering the Product Instead of the Customer
Content writers create material that’s to be used for marketing purposes. One key purpose of marketing is to develop a satisfying relationship between a customer and business.
Unfortunately, many content writers will forget this fact.The buyer becomes the last consideration in the text, as only the product is given focus.
But the customer doesn’t really care about new features or a faster operation. The customer wants to know how the product will benefit them. As a content writer, your job is to understand the buyer’s motivation so you can provide value in the content.
Using Impersonal Content
The corporate language that’s detached and impersonal is the death knell of successful content. That means minimal industry jargon or third-person narrative, but there’s more to it than just that. Creating personal content is a matter of using personal stories – human mistakes and successes, experiences and personal accounts.
If you’re a freelance content writer or part of a marketing team, make sure you interview your client properly. Have them tell you a relatable personal story you can use on the content to drive its ability to engage.
Not Using Any Visual Elements
As a content writer, you may think your job begins and ends within the realm of text, but the fact of the matter is that you’re also responsible for the visual elements of content. Because photos, charts, illustrations, and other visual elements serve to affect the flow of the content and makes it more visually appealing, which generates more shares and clicks.
Not Including External or Internal Links
How do you keep the users already on your site to stay on your site?
Why, through internal links, of course!
Internal links are an important method in Internet marketing and let an interested audience know there’s more content where that came from.
Keep your audience on your site by including internal links to other interesting content present on the website. However, make sure you provide these links organically – don’t just add links wherever you fancy!
Include external links where they’re relevant. These point your audience towards even more interesting content and help you establish your reputation as an authority/expert. This increases your credibility in the eyes of both search engines and users.
Just remember to provide links to trustworthy sources though!
Make sure to keep up with the latest digital marketing trends, and you’ll be on top of your content marketing game.
I am a professional writer and loves to write on different topics like SEO, Health, Money Making, Fashion, etc. It is my Hobby and passion.