Not long ago, being an entrepreneur required some sort of traditional office to network, accomplish daily tasks, and even establish credibility in the business world. But as the marketplace has grown more mobile — from laptops to the internet to smartphones — and conference-calling tools and other digital communication platforms like Slack increase an entrepreneur 's ability to remain viable, the entrepreneurial world has been uprooted as well.

Thus, the mobile entrepreneur was born. And those individuals who are aware of the opportunities and challenges that go along with this venture can make that transition smoothly and take their mobile businesses to the next level.

The Logistics of Mobile Entrepreneurship

Becoming your own boss is easier now than ever before , and innovative, ambitious people can find success anywhere in the world, all on their own time. From the endless earning possibilities to the freedom to the chance to create something profound, mobile entrepreneurship is limited only by the creativity and devotion of those who take the plunge.

But while it's easy to imagine the opportunities that being a mobile entrepreneur provide, especially when you're forced to sit through a 9 a.m.-5 p.m. workday in a place and in a job that you don't love, not being tied down to an office or rigorous work schedule can present its own challenges.

For people not used to structuring and managing their own time, a flexible work schedule can be more of a hazard than a benefit. Mobile entrepreneurs also need to be able to balance financing with daily business, all while navigating the psychological impact of uncertainty and of working alone with a resolve for the vision that set them on this path to begin with.

Best Practices for a Newly Mobile Entrepreneur

All of the above indicate that an individual's personality can in many ways dictate mobile entrepreneurial success inasmuch as astute planning will. Regardless of who you are, entrepreneurs willing to go mobile can use these three strategies to help their businesses succeed.

1. Invest in Essential Tools

An entrepreneur's ability to be mobile and remain successful relies on the right tools, which can be grouped into two categories: physical tools and online tools.

At the least, your physical tools should include a smartphone — an iPhone or Android are good bets — that can handle the necessary communication software , such as a Voice Over Internet Protocol service that won't force you to rely on your phone line, and a lightweight laptop or two-in-one device for those get-up-and-go moments. A laptop or two-in-one device that syncs automatically with the cloud is particularly useful.

Those devices are essential, but without a strong internet connection or data plan that can help you cultivate a comprehensive digital platform, they're rendered negligible. So you should also invest in online tools like WordPress, which can help you establish a cheap and convenient website and blog; Google Analytics, which can give you insights into what traffic your website is seeing and who from; and a solid word processor and spreadsheet program like Microsoft Office.

2. Make Yourself Visible

Potential customers need to be able to find you. Achieving this visibility not only means setting up a website, but it also means listing your business on Google and maintaining some sort of consistent and identifiable social media presence on major sites like Facebook and Twitter. Positive visibility on the web will do more for your business's reputation than a permanent office address ever could. You can also increase your outreach and improve customer engagement by offering promotional deals or loyalty rewards.

Beyond digital visibility, mobile entrepreneurs can heighten their community relationships and outreach . Not being bound to a particular ZIP code doesn't mean that you can't utilize where you live, so find ways to engage the business community around you — through local or regional conferences or fairs — in order to leverage a more local network into a much more national (and even global) one and even to figure out novel ways your business can grow.

3. Maximize Your Time

While working outside of an office, it can be easy to lose track of time or let important items slip through the cracks. Though mobile entrepreneurs don't have a set schedule, it's important that, when you do work, you have a consistent strategy to remain productive .

If your approach to productivity is to take each task as it comes, you're not making the most of your time. Take a step back to figure out what's most important for you to be doing, and focus on that instead. Along the same lines, it might seem more efficient to multitask, but multitasking can actually inhibit your ability to get things done.

And if you find your productivity lagging or you simply get bored, try changing up your work environment or processes. The Pomodoro technique is a great way to make work more dynamic. By breaking everything up into 15- to 25-minute increments with two-minute breaks in between, you stay on task and don't burn out too quickly.

Becoming a master of mobile business can be a challenge because you still need a trade that you perform well. But with the right equipment, the requisite visibility, and the right time-management strategies, you'll find yourself getting more done and remaining as successful as possible. And best of all? You'll never have to set foot in that office again.

Author's Bio: 

Ari Rabban is the CEO of Phone.com and a veteran of the IP communications industry. Phone.com’s virtual phone service builds on the digital VoIP industry experience of its founders to deliver a complete suite of enterprise-grade unified communication services at an SMB price. Ari was named among the Top 20 Most Influential People in VoIP 2012 and currently serves on several boards, including the New Jersey Tech Council. You can follow him on Twitter @arabban .